Privacy Policy
Effective date: 20 July 2026
Website: akelekabtakmatrimony.com
Support email: support@akelekabtakmatrimony.com
Akele Kab Tak Matrimony respects your privacy and is committed to handling your personal information responsibly.
This Privacy Policy explains how Akele Kab Tak Matrimony collects, uses, stores, shares, protects, and deletes personal information when you visit akelekabtakmatrimony.com, create a matrimonial profile, purchase a subscription, communicate with other users, contact support, or otherwise use our services.
By registering or using the website, you acknowledge that you have read this Privacy Policy. Where consent is required, we will request it through an appropriate notice, checkbox, confirmation, or other consent mechanism.
1. Scope of This Privacy Policy
This Privacy Policy applies to:
Visitors to akelekabtakmatrimony.com.
Registered matrimonial-profile users.
Individuals whose profiles are created or managed by a parent, sibling, relative, guardian, or authorised representative.
Users who purchase a paid subscription.
Users who contact customer support.
Users who interact with our emails, notifications, or website features.
This policy does not control the independent privacy practices of third-party websites, payment gateways, social networks, or external services linked from our website.
2. Information We Collect
We may collect information directly from you, from a person authorised to manage your profile, automatically through your device, and from service providers supporting the platform.
2.1 Account and Contact Information
We may collect:
Full name.
Email address.
Mobile number.
Login credentials or securely transformed password information.
Account status.
Registration date.
Communication preferences.
Profile creator’s relationship with the person represented in the profile.
2.2 Basic Personal Details
Depending on the profile fields available, we may collect:
Date of birth.
Age.
Gender.
Marital status.
Height and other physical attributes.
City, district, state, country, and general location.
Mother tongue.
Nationality or residency information.
Personal description or biography.
Lifestyle information.
Food, smoking, and drinking preferences.
Disability-related information where voluntarily provided.
Health-related information where voluntarily provided.
You should provide only information that is relevant to your matrimonial profile and that you are comfortable sharing according to the available visibility settings.
2.3 Religious and Community Information
Because matrimonial preferences may include cultural or community considerations, we may collect information such as:
Religion.
Community.
Caste or sub-caste.
Sect.
Gotra.
Manglik or horoscope-related information.
Cultural background.
Religious practices or preferences.
Providing such information is optional unless a field is clearly marked as required for a specific feature. You may leave optional fields blank.
2.4 Education and Professional Information
We may collect:
Educational qualifications.
College or university information.
Occupation.
Employer or business type.
Industry.
Employment status.
Work location.
Annual-income range.
Professional description.
We recommend using an income range instead of sharing detailed salary slips, banking records, or confidential employer documents unless required through a clearly identified verification process.
2.5 Family Information
You may provide:
Family type and values.
Family location.
Parents’ occupations.
Number of siblings.
Siblings’ marital status.
General family background.
Family contact information where permitted.
Information about the person managing the profile.
You must have permission before providing another person’s contact details or other personal information.
2.6 Partner Preferences
We may collect preferences relating to a prospective match, such as:
Preferred age range.
Preferred height range.
Preferred marital status.
Preferred religion, community, or mother tongue.
Preferred city, state, country, or residency.
Preferred education or occupation.
Preferred income range.
Lifestyle preferences.
Family preferences.
Other matrimonial expectations.
Partner preferences may be used to provide search filters, profile recommendations, and compatibility-related features.
2.7 Photographs and Media
We may collect photographs or other media that you upload to your profile.
You must upload only photographs or media that:
Belong to you or that you have permission to use.
Accurately represent the profile holder.
Do not contain another person without permission.
Do not contain government identification numbers, financial details, obscene content, or confidential information.
Profile photographs may be visible to other users according to the platform’s features and your available privacy settings.
2.8 Verification Information
Where verification is available or required, we may request information or documents to verify:
Identity.
Age.
Contact details.
Education.
Employment.
Marital status.
Profile authenticity.
Payment ownership.
Verification documents may contain additional personal information. We will aim to collect only what is reasonably necessary for the relevant verification purpose.
A verification status does not guarantee that all profile information is accurate or that a user is safe, genuine, or compatible.
2.9 Subscription and Transaction Information
When you purchase a paid subscription, we may collect:
Selected subscription plan.
Amount paid.
Payment date and time.
Transaction or order reference.
Payment status.
Billing contact information.
Invoice information.
Refund or cancellation status.
Limited payment-method information supplied by the payment gateway.
Payments may be processed by a third-party payment gateway. We do not ordinarily collect or store your complete card number, card security code, UPI PIN, banking password, or payment one-time password.
2.10 Communications and User Activity
We may collect information about:
Interests sent or received.
Profile views.
Shortlists.
Blocks and reports.
Messages or communication activity where the platform offers such features.
Customer-support requests.
Complaint details.
Feedback and survey responses.
Safety reports.
Subscription usage.
Account deactivation or deletion requests.
Where messages are processed through the platform, they may be stored or reviewed when reasonably necessary for delivering the service, investigating complaints, preventing fraud, enforcing our policies, or complying with legal obligations.
2.11 Technical and Device Information
When you use the website, we may automatically collect:
Internet Protocol address.
Browser type and version.
Device type.
Operating system.
Language settings.
Approximate location derived from the IP address.
Website pages visited.
Date and time of access.
Referring page.
Session activity.
Error and diagnostic logs.
Cookie identifiers.
Security and login records.
We may use this information to operate the website, remember preferences, prevent fraud, investigate errors, improve performance, and protect accounts.
3. How We Collect Information
We may collect information:
When you create or update a profile.
When an authorised relative creates or manages a profile for you.
When you upload photographs or documents.
When you search for or interact with profiles.
When you purchase a subscription.
When you communicate with other users through the platform.
When you contact customer support.
When you report or block another user.
Automatically through cookies, logs, and similar technologies.
From payment, hosting, analytics, communication, security, and verification service providers.
Where permitted, from information you make publicly available or ask us to verify.
4. Purposes for Which We Use Information
We may use personal information to:
4.1 Create and Operate Your Account
We use information to:
Register your account.
Authenticate your login.
Maintain your matrimonial profile.
Display your profile according to platform settings.
Allow you to update, deactivate, or request deletion of your account.
4.2 Provide Matrimonial Services
We use profile information and preferences to:
Enable profile search and discovery.
Recommend potentially relevant profiles.
Apply filters selected by users.
Allow interests, shortlisting, messaging, or contact access.
Provide subscription features.
Improve profile relevance and service functionality.
Recommendations are provided only as a platform feature. They do not represent a guarantee of compatibility, interest, engagement, or marriage.
4.3 Process Subscriptions and Payments
We use payment and subscription information to:
Create payment orders.
Confirm successful payments.
Activate paid features.
Generate receipts or invoices.
Manage refunds and payment disputes.
Prevent fraudulent transactions.
Maintain financial and tax records.
4.4 Communicate With You
We may contact you regarding:
Account registration.
Email or mobile verification.
Password resets.
Security alerts.
Interests and profile activity.
Subscription activation or expiry.
Payment confirmation or failure.
Policy or service changes.
Customer-support requests.
Complaints and reports.
Promotional offers where permitted.
You may opt out of promotional emails by using an unsubscribe option where available or by contacting support. Essential account, security, payment, and service messages may still be sent.
4.5 Safety, Fraud Prevention and Moderation
We may use information to:
Detect fake or duplicate profiles.
Investigate scams, impersonation, harassment, or misuse.
Verify account activity.
Enforce our Terms and Conditions.
Protect users and the platform.
Restrict, suspend, or terminate accounts.
Respond to user complaints.
Prevent unauthorised access.
Maintain audit and security records.
4.6 Legal and Regulatory Purposes
We may process information where reasonably necessary to:
Comply with applicable laws.
Respond to lawful requests from courts, law-enforcement agencies, or regulatory authorities.
Maintain tax, accounting, and transaction records.
Establish, exercise, or defend legal claims.
Investigate suspected unlawful conduct.
Protect the rights, safety, and property of users, the platform, or another person.
4.7 Improve the Platform
We may analyse website activity to:
Diagnose technical problems.
Improve website speed and reliability.
Understand how features are used.
Develop or test new features.
Improve search and recommendation systems.
Prevent abuse.
Measure service performance.
Where reasonably possible, we may use aggregated or de-identified information for analytics and service improvement.
5. Consent and Your Choices
Where we rely on consent, you may provide it by:
Registering after reviewing the relevant notice.
Selecting a checkbox.
Submitting optional profile information.
Uploading a photograph or document.
Enabling a feature.
Accepting a communication preference.
Taking another clear affirmative action.
You may withdraw consent for optional processing by changing your settings, removing optional information, deactivating your account, or contacting support@akelekabtakmatrimony.com.
Withdrawing consent will not affect processing already lawfully completed. It may prevent us from continuing to provide features that require the relevant information.
6. Profile Visibility and Sharing With Other Users
A matrimonial platform is intended to help users discover and evaluate prospective matches. Therefore, parts of your profile may be displayed to other registered users.
Depending on the platform’s settings and subscription features, visible information may include:
Name or profile identifier.
Age.
City or general location.
Marital status.
Religion or community information.
Education and occupation.
Income range.
Family information.
Lifestyle details.
Partner preferences.
Photographs.
Profile description.
Online or activity status.
Verification status.
Your email address, mobile number, exact address, or other contact information may be hidden, partially masked, or available only through specific subscription features.
You should carefully review your profile before publishing it. Do not include your phone number, email address, home address, workplace address, government identification number, or financial information in public profile descriptions or photographs.
Information already viewed, saved, copied, screenshotted, or received by another user may remain with that user even after you edit, hide, deactivate, or delete your profile.
7. When We May Share Information
We do not sell personal information to advertisers.
We may share information only where reasonably necessary for the purposes described in this policy.
7.1 With Other Matrimonial Users
Profile information may be shared with other users according to:
Your profile settings.
The website’s default visibility rules.
The other user’s subscription plan.
Features you choose to use.
Interests or communications initiated by you.
7.2 With Service Providers
We may use service providers for:
Website hosting.
Cloud storage.
Database services.
Email and notification delivery.
Payment processing.
Analytics.
Security and fraud prevention.
Customer-support software.
Identity or profile verification.
Website maintenance.
Backup and disaster recovery.
These providers may process information only to provide their services to us and subject to their contractual and legal obligations.
7.3 With Payment Gateways and Financial Partners
Transaction-related information may be shared with payment gateways, banks, card networks, UPI providers, or other financial partners to:
Process payments.
Confirm transaction status.
Prevent fraud.
Process refunds.
Resolve chargebacks.
Meet legal and regulatory requirements.
Payment providers process certain payment information under their own privacy policies.
7.4 For Legal and Safety Reasons
We may disclose information where we reasonably believe it is necessary to:
Comply with applicable law.
Respond to a valid legal process.
Assist law-enforcement or regulatory authorities.
Investigate fraud, abuse, threats, or unlawful conduct.
Protect a person from serious harm.
Enforce our Terms and Conditions.
Establish or defend legal claims.
7.5 During a Business Reorganisation
If the platform is transferred, merged, reorganised, or acquired, relevant information may be transferred as part of that transaction, subject to applicable law and appropriate protections.
Users will be informed where legally required.
8. Cookies and Similar Technologies
We may use cookies, local storage, pixels, and similar technologies to:
Keep you signed in.
Remember settings and preferences.
Maintain secure sessions.
Understand website usage.
Measure performance.
Detect suspicious activity.
Diagnose technical errors.
Improve the website.
Cookies may include:
Essential cookies: Required for login, security, payments, and core website functionality.
Preference cookies: Remember choices such as language or display settings.
Analytics cookies: Help us understand how users interact with the website.
Security cookies: Help identify fraud, abuse, or unauthorised access.
You may control cookies through your browser settings. Blocking essential cookies may prevent login, payment, or other website features from functioning correctly.
9. Data Retention
We retain personal information only for as long as reasonably necessary for:
Providing an active account.
Maintaining profile and subscription features.
Completing payments and refunds.
Responding to support requests.
Resolving complaints and disputes.
Preventing fraud and repeated misuse.
Enforcing our Terms and Conditions.
Maintaining transaction, accounting, and tax records.
Complying with legal obligations.
Establishing or defending legal claims.
Retention periods may differ depending on the category of information and the reason it is retained.
When information is no longer required, we may delete, anonymise, aggregate, or securely isolate it, subject to reasonable backup cycles and legal-retention obligations.
10. Account Deactivation
You may deactivate your account using the available account settings.
After deactivation:
Your profile may be hidden from normal search results and recommendations.
Other users may be prevented from initiating new interactions with you.
Your account information may remain stored so that the account can be restored where reactivation is supported.
Your subscription will not automatically pause or extend.
Transaction, complaint, security, fraud-prevention, and legal records may continue to be retained.
Information previously shared with other users may remain visible or stored by those users.
Deactivation does not necessarily mean permanent deletion of your personal information.
11. Account and Data Deletion Requests
You may request permanent account deletion by contacting:
support@akelekabtakmatrimony.com
Please send the request from the email address associated with your account and include enough information for us to verify account ownership.
Before processing the request, we may ask you to complete reasonable identity or ownership verification.
Following a valid deletion request:
Your profile will be removed or disabled from active use.
Personal information that is no longer required will be deleted or anonymised.
Some records may be retained where necessary for legal compliance, transactions, tax, fraud prevention, safety, dispute resolution, or enforcement.
Copies may remain temporarily in secure backups until those backups are overwritten according to normal retention cycles.
Information already shared with or copied by another user may not be recoverable or removable from that user’s device.
Deletion may be refused or delayed where retention is required or permitted by applicable law. Where appropriate, we will explain the reason.
12. Correction and Updating of Information
You are responsible for keeping your profile information accurate and current.
You may update available information through your profile settings. For information that cannot be edited directly, contact support@akelekabtakmatrimony.com.
We may request verification before correcting important account, identity, age, marital-status, or transaction information.
13. Your Privacy Rights
Subject to applicable law, you may have the right to:
Know what personal information is being processed.
Receive information about how your data is used.
Correct inaccurate or incomplete personal information.
Update outdated information.
Request deletion of information that is no longer required.
Withdraw consent for optional processing.
Request grievance redressal.
Nominate another person to exercise applicable rights in the event of death or incapacity.
Complain to the appropriate authority where a concern remains unresolved.
Rights may be subject to identity verification, legal exceptions, record-retention requirements, fraud-prevention needs, and the rights of other persons.
To submit a request, email support@akelekabtakmatrimony.com.
14. Responsibilities of Users
You must:
Provide accurate and authentic information.
Avoid impersonating another person.
Obtain permission before creating or managing another adult’s profile.
Obtain consent before sharing another person’s personal information.
Keep your password and login credentials confidential.
Avoid sharing sensitive financial information with other users.
Report suspected fraud or misuse.
Avoid collecting, copying, scraping, publishing, or selling other users’ information.
Use personal information obtained through the platform only for genuine matrimonial purposes.
Akele Kab Tak Matrimony is not responsible for unauthorised sharing caused by a user voluntarily sending personal information to another person outside the platform.
15. Profiles Managed by Relatives or Representatives
A profile may be created or managed by a parent, sibling, relative, guardian, or other authorised representative for an eligible adult.
The person creating or managing the profile confirms that:
They have the profile holder’s knowledge and permission.
The information provided is accurate.
They are authorised to manage communications for the profile.
They will inform the profile holder about material interactions and privacy choices.
They will stop managing the profile if their authority is withdrawn.
The profile holder may contact us to request access, correction, deactivation, or deletion.
16. Children’s Privacy
Akele Kab Tak Matrimony is intended only for individuals who are at least 18 years old and legally eligible to use a matrimonial service.
We do not knowingly permit children to create matrimonial profiles.
If we discover that an account belongs to a person under 18, we may suspend or delete the account and remove associated information, subject to legal and safety-retention requirements.
To report a suspected underage account, contact support@akelekabtakmatrimony.com.
17. Information Security
We use reasonable administrative, technical, and organisational safeguards designed to protect personal information against:
Unauthorised access.
Accidental loss.
Misuse.
Alteration.
Unauthorised disclosure.
Destruction.
Account takeover.
Fraudulent activity.
Safeguards may include access controls, authentication, encryption where appropriate, secure hosting, monitoring, backups, logging, and restricted administrative access.
No website, database, transmission method, or storage system can be guaranteed to be completely secure. You are responsible for using a strong password, protecting your device, and keeping login credentials confidential.
Do not share your password, one-time password, UPI PIN, banking password, or card-security code with anyone, including anyone claiming to represent Akele Kab Tak Matrimony.
18. Personal Data Breaches
If a personal-data breach occurs, we may take appropriate steps to:
Contain and investigate the incident.
Protect affected accounts.
Restore system security.
Notify affected users where required.
Notify competent authorities where required.
Provide recommended protective steps.
Users should immediately notify support@akelekabtakmatrimony.com if they suspect unauthorised access to their account.
19. International Processing
Some service providers may process or store information outside your state or outside India.
Where information is transferred or processed across jurisdictions, we will take reasonable steps to use providers and arrangements permitted under applicable law.
Different countries may have different data-protection standards.
20. Third-Party Links and Services
The website may contain links to third-party websites or use external services such as payment gateways, social networks, verification providers, analytics platforms, or communication tools.
Their collection and use of information are governed by their own privacy policies. Akele Kab Tak Matrimony is not responsible for the privacy practices, security, availability, or content of independent third-party services.
You should review a third party’s privacy policy before providing information to it.
21. Promotional Communications
Where permitted, we may send information about:
Subscription plans.
New features.
Offers or discounts.
Profile-completion reminders.
Matrimonial-service updates.
You may unsubscribe from promotional emails through the unsubscribe link, where available, or by contacting support@akelekabtakmatrimony.com.
Unsubscribing from promotional communications will not prevent essential account, payment, security, policy, or service messages.
22. Automated Recommendations
We may use profile information, preferences, location, activity, and search criteria to generate profile recommendations or arrange search results.
These recommendations are intended to help users discover potentially relevant profiles. They do not determine legal rights and do not guarantee compatibility or matrimonial success.
You remain responsible for independently evaluating every prospective match.
23. Complaints and Grievance Redressal
For privacy questions, complaints, correction requests, consent withdrawal, account deletion, or other personal-data concerns, contact:
Akele Kab Tak Matrimony
Website: akelekabtakmatrimony.com
Email: support@akelekabtakmatrimony.com
Please include:
Your registered email address or profile identifier.
A clear description of your request.
Relevant dates or transaction references.
Supporting evidence where necessary.
Do not include your password, UPI PIN, card-security code, banking password, or one-time password.
We may verify your identity before processing a request. We will aim to acknowledge and address valid requests within a reasonable period, subject to applicable law.
24. Changes to This Privacy Policy
We may update this Privacy Policy to reflect:
Changes to our services.
New platform features.
Changes in data-handling practices.
Security improvements.
Legal or regulatory requirements.
Changes to service providers.
The updated policy will be posted on this page with a revised effective date.
Where required or appropriate, we may provide additional notice through the website, email, or account notification.
Continued use of the service after the updated policy takes effect means that you acknowledge the revised policy. Where fresh consent is legally required, we will request it separately.
25. Governing Law
This Privacy Policy is governed by the applicable laws of India.
Nothing in this policy limits any privacy or consumer rights that cannot legally be waived.
26. Contact Us
For any questions about this Privacy Policy or the handling of personal information, contact:
Akele Kab Tak Matrimony
Website: akelekabtakmatrimony.com
Email: support@akelekabtakmatrimony.com
A trusted matrimonial & matchmaking service, has always differentiated itself from other matrimonials through its innovation-led approach by redefining the way Indian brides and grooms meet for marriage.India’s No.1 Matchmaking and Matrimony Service, was founded with a simple objective - to help people find happiness.
